You may have heard of the "fair trade" coffee and "conflict-free" diamond seals of corporate responsibility. In Italy they have another - "anti-mafia."
It was not a typical supermarket opening. On a sunny evening, hundreds of Sicilians gathered outside the new Coop store, one of Italy's largest supermarket chains, in the seaside town of Mondello.
"This opening is extremely meaningful. I usually do not attend the opening of even the biggest stores but today I wanted to be here for the opening of this 195-square meter shop," national president of Coop, Aldo Soldi, told the crowd.
"This opening is not the like the others - it is much more important. This shop is an opportunity to get the best out of this community."
Aldo Soldi is celebrating the fact that this Coop store will sell so-called "anti-mafia" products. They include wine, honey and pasta produced on land confiscated by the mafia in the mid 1990s...
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